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Branding Strategies Guide to Stand Above the Developers Crowd
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Branding Strategies Guide to Stand Above the Developers Crowd

Have you ever considered how to build a personal brand and increase your social media presence as a developer?

If so, then this guide is for you!

We’ll look at some techniques for developers to boost their personal branding.

These strategies have been proven repeatedly by developers who have seen an increase in engagement on social media, A WordPress blog, or in any platform that will target your audience.

Create consistent content.

1) Create consistent content.

Create a consistent theme for your blog posts and social media updates to build an audience.

For a simple example, if you write about Python programming, use #Python. You can in all of your posts on your personal website and other social media channels and updates. It will help you to build an audience and get discovered.

– The best personal brands have a consistent template for all their own brand books to build a strong personal brand on their target audience.

It is essential to keep your look and feel consistent to build trust with your target audience.

Ensure the text you use in your image (when sharing on social media) can be read when it is shared, reduced or enlarged, or viewed on different monitor sizes. Some tools like Canva allow for this, but make sure what you write works for all your images.

– Don’t be afraid to get creative and design a personal brand book or logo that you can use across different social media channels. Use the same style theme for Twitter, Facebook, Instagram, Pinterest, etc. If you want a professional look at your online presence, ensure it is consistent throughout your entire brand or business.

Be personable with your followers.

2) Be personable with your followers.

Don’t just post your content. Engaging with others in the community on multiple platforms should be a part of your personal branding strategy; otherwise, you’ll lose out to those who do!

People notice you if you participate actively and enthusiastically on several social networking sites and leave comments on other users’ profiles.

It also provides them exposure since they express their own network’s viewpoint regarding its worth following for particular themes or interests (or even something specific).

Host an AMA (ask me anything) for your followers if you want to take it further. As well as being part of other people’s community, it’s a great way.

There are so many benefits from doing this. In fact, I could go all day long talking about why but let me stop here before my fingers fall off 🙂

Share interesting links or articles related to developers or technology.

Your audience is interested in technology and coding, so share reports about these subjects.

When you post interesting content related to developers or the tech industry,

your followers will notice your ”Digital Language” as a part of your personal branding.

Tip: You can use your three most recent articles in your LinkedIn profile section “Experience” to describe what you have done using the information you have learned.

If you want to get more followers, share interesting links and start conversations. It will help you gain “Klout”, which is a system that calculates your knowledge on social media.

There are three aspects:

1) Authority: This is where we measure the level of interaction and engagement with your audience.

2) Network: This is the total number of people you’re connected to on LinkedIn, Twitter and Facebook.

3) Amplification: This is achieved by getting your audience to interact with your content and expanding your influence by encouraging others to share it with their own network.

Increase all three aspects to demonstrate greater authority.

Discuss fascinating pieces from various sources and present your own words and opinions instead of quoting them. People want to know what you believe rather than what you’ve read.

Engage in conversations with others on Twitter.

4) Engage in conversations with others on Twitter.

Twitter is an excellent platform to engage in discussions with others. If you are new to Twitter, then here are some tips for engaging on the platform:

– @Reply people who have shared a similar post as yours. This shows that you are interested in what they have to say and paying attention to their tweets.

– Retweet content that is relevant to your personal brand, but don’t retweet too much! Your followers will notice if you always retweet the same content.

– Tweet at people with similar interests or who have shared your posts in the past. If you are tweeting at them, then they will be much more likely to retweet your content.

– Host a Twitter chat! For example, a weekly chat called #DevChat on Wednesdays from 11 am-12 pm PST. It’s hosted by developers, for developers!

Share media of your development and engineering work.

5) Share media of your development and engineering work. 

Code, design, tests.

No matter what, share it with the world.

If you want to demonstrate your go-getter attitude to your followers, to maximize your online presence, share pictures and videos of your work in progress – while at work. Do it on your social media accounts, on your own website, or in any publications that are relevant to your brand.

Do not leave the impression that you spent 40 hours last week minding your desk bubble.

Show people that you are passionate about what you do, that you enjoy your job. Show them how much fun it is to work on cool stuff – while at work.

Share information. Give insight into your daily routine, your pet-hates, the tools you love to use or not.

Take pictures of your screen, presentations, documents, whiteboard drawings.

Bottom-line: publish your work.

Make it easy to access, make it available for others who might be interested in what you do.  

Develop a reputation as the go-to person for all things dev-related online.

Use hashtags when posting about conferences, events, meetups, etc.

6) Use hashtags when posting about conferences, events, meetups, etc.

When you’re attending a conference or event, then use the appropriate hashtags in your tweets.

You can also post pictures on your social media profiles of what is going on at the event.

For another example, some fantastic insights from what you’ve learned on how to develop a strong personal brand, as well as what you’re learning right now. Just share whatever you’re thinking.

If your followers want to know what’s on your mind, then let them into the personal side of yourself by you can share your experiences.

Do you have an interesting developing story to tell? Please share it on social media!

Start building your personal brand is hard work in the first phase.

Still, at the time you’re creating content, including sharing some great articles or answering questions, you will recognize your first impressions with a strong personal brand that will tell a different story.

Organic digital branding with SEO.

7) Organic digital branding with SEO.

Include search engine optimization (SEO) in your content branding methods. Use SEO to increase the visibility of your website and gain more traffic than you would by just relying on social media alone.

BUT REMEMBER – SEO is a long-term investment. This won’t happen overnight.

Increase your organic SEO traffic by including the following:

– Add a blog page

Add a blog page to your website and post regularly with SEO keywords. This is where you can share all the reports and articles that we talked about earlier in this article, as well as logo designs and company updates. Your posts should be at least 500 words long – longer posts have a higher search engine ranking.

Link to your website from other blog posts, social media, and even on business cards! The more links pointing back to the original post will increase your SEO rankings.

– Google Authorship

Remember Google Authorship? You can use it with LinkedIn by adding a link between you as an author of the content being shared on LinkedIn and your posts on the web. Use this strategy to add more links back to your original post!

– Include keywords

Include keywords in your Twitter bio, biography, and website URL. Remember that you should keep these short – 30 words or less is best! Using hashtags (#Hashtags) can help make it easier for people searching online to find you.

– Add a Google+ page

Add a Google+ page to your website and use keywords in the description of it. When adding content, remember not to spam with too many unrelated keywords!

– Use SEO

Use SEO when writing guest posts for other blogs or publications that are related to developers or technology – don’t forget your link back to your original post on your website!

– LinkedIn profile

Don’t forget about your LinkedIn profile – you can use keywords in summary and throughout your content, as well as on your business cards. Try to make these two pages equally optimized for SEO purposes!

Again, Don’t forget to post pictures of your work at conferences and events, as well as social media posts! These are great for increasing visibility. Also, make sure to link back to the original blog post on your website or any other publication that you’ve written about it.

* The more links pointing back towards an online article will increase its SEO (or organic) search engine rankings.

Use email branding to your advantage.

8) Use email branding to your advantage.

– Promote your website

Promote your website to the right audience using email marketing tools like MailChimp or Constant Contact.

You can create a free account and add subscribers through sign-up boxes on your blog, social media, and even by offering an incentive in exchange for an email address (for example, “sign up below and get our powerful newsletter”).

– Keep track

Keep track of your conversions with Google Analytics. Add a tracking code to your website so that you can see where all the traffic is coming from – which social media accounts are sending the most site visitors? Which blog posts have had the highest number of page views?

– Set up email marketing

Set up campaigns in advance so that when specific events happen (maybe a new product launch, for example), you can send out custom campaigns to your subscribers. Monitor the success of each campaign with Google Analytics!

– Create an email sign up

Create email sign-up forms on your blog and social media profiles – make sure that they are easy for people to find if they want them!

– Add articles

Add articles related to developer marketing to your email list. You can also add links to these articles in your emails, linking back to the original blog post on your website!

– Promote a new article

Promote a new article by sharing it with subscribers – you’ll get even more visibility and make sure that they don’t miss out on valuable information.

Now – Find your strong point and start developing your own personal brand and success stories.

I hope I have helped you build a strong personal brand with a few simple steps and routines that I mentioned earlier.

If you enjoyed it, hit that heart ♡ or any ”positive” button below. It will make more people see this.

I’m always happy to hear from like-minded people, so feel free to say hello on Twitter. Let me know how you are developing your own personal brand!

Thanks for reading.

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